FREE U.S. SHIPPING ON ORDERS OVER $50!

NSS 2018 Recap Part 1: Set Up

NSS 2018 Recap Part 1: Set Up

It's so hard to believe that another Stationery Show has come and gone. But here were are, already a few weeks post-show. 

Ally already wrote about pre-show prep and outreach, but there's also so much work in the days leading up to the show. Starting with packing!

As the show approached, I made a pretty detailed list of everything I needed to remember from screws, display products, and paper towels to phone chargers, pens, and mascara. We crammed everything (including the walls) into a minivan we borrow from my father-in-law. It's always a pretty tight squeeze.

We hit the road a little before noon on Thursday, May 17. 

nss18 minivan

The drive took about 4 hours, but parking and loading-in were pretty easy this year. We arrived to a typical booth space: plain black curtains and a paper sign. 

nss18 empty booth

Right away, Eric and I got to work setting up our walls as quickly as possible. They went up easily since this was our 6th year setting them up. The trickiest part is always getting them level, but we did it! Then we said goodbye to the Javits Center and headed to my Aunt's for dinner and good night's sleep. 

NSS18 our walls are up

On Friday morning, we brought in the rest of our boxes and made a plan for the day.  nss18 time to make it beautiful

Erin and Ally joined us at 10 and then we really got down to business.

nss2018 erin and ally

At times, it was hard to tell if we were getting anywhere. It felt like we were just moving boxes from one corner to another. But, little by little, things started to progress.nss2018 wall touch ups

nss2018 see you tomorrow smudge ink

On Saturday, we worked hard all morning. We added all of the little finishing touches and then put all the cards on the shelves

nss2018 putting cards on the wall smudge ink

nss2018 having fun smudge ink

nss2018 team work smudge ink

nss2018 almost done smudge ink

We finished setting up around 1:30 on Saturday and we split up for a relaxing pre-show afternoon. For the third year in a row, I had lunch with my sister and we got manicures. Best of all, I was in bed by 9:30 so I could rest up for Day 1 of the show! 

I'll be back in a few days with Part 2: The Show!  

-April

Read more

NSS? Y-E-S

NSS? Y-E-S
Tomorrow, we begin setting up our booth for the National Stationery Show in New York City! For me, this is just the latest in a series of firsts since I began designing for Smudge Ink back in October. It's been exciting, challenging, fun, and eye-opening to see what goes into building a booth from the ground up!

The most difficult part of getting started on our booth was choosing a central visual theme. A goal April and I had for this year's booth was to combine two of our strengths: the fun animals from our letterpress cards and the bright florals from our boxed note cards.

I thought the easiest way to do this would be working with a limited palette and a story that tied the two together. I loved the notecards Clayton designed for our December 2017 release and picked out the Bluebird Blossoms Boxed Note Card! It also ended up becoming a wrap and is featured on our wall calendar for 2019 (coming soon!). I kept the card on my desk for inspiration and landed on a "floral woodland," imagining a bright clearing of wildflowers in the forest -- a pop of pink, red, and blue. I began to modify the floral pattern from the notecard and applying the palette so that they could be used across both digital and letterpress printed material, booth decorations, and web elements.
The woodland theme led me to choose the deer from our new Hello Deer Friendship Card for the mailer. We used only three colors on the letterpress mailer, but each plate contained various halftones laid over each other. The final effect was like full-color printing! It was so cool to see this project on press!
We backed our mailers with the original floral pattern from the card, popped them into bright pink envelopes, hand-addressed them, and topped it all off with Mr. Rogers stamps! Those stamps weren't easy to track down because they've been so popular!

We moved onto the booth, and I brought in a LOT of paint chips. It took some narrowing down and laughing at lots of funny paint chip names (tippy toes), but we landed on a great palette!  The next step for me was looking at our existing booth walls and shelves, deciding where our products would go, and making changes to some of the shelving. 

Anything new would have to be built by Eric and April, so I kept as much the same as possible, using paint colors and decals as an easy way to freshen up the design. Our table will be bright blue with decals along the lower edge and, once the walls are up at NSS, I'll be adding a tree with owls to the e.b. goodale area!
All the decals and cutouts in the booth use the same limited palette and a modified version of the notecard. Realizing the booth needed a showstopper, (and channeling Mary Berry) I created a series of flower and deer cutouts that would sit on top of a shelf on the edge of our booth. It's basically a 3-d version of our mailer! I can't wait to build it!I'll be hard at work this week carefully cutting out each of these foam core pieces.
My favorite element is a larger-than-life chihuahua with a pink ribbon. She's based on a real dog, Stevie, who lives in my apartment with her mom Brianna. She's the BEST! You will also find her on a new holiday card that'll be coming out later this year! 

There's a lot to do in out studio and then in NYC, but I'm prepared with plenty of paintbrushes, x-actos, snacks, playlists, audiobooks, and caffeine!  I can't wait for my first NSS experience.

Come say hi at booth #1421 if you're walking the show!

Won't be at the show? Follow along on IG! We'll be posting photos and stories from the show!!

Read more

Father's Day Gift Guide

Father's Day Gift Guide

Father's Day is just over a month away, and we're starting to think about gifts for the dads in our lives. Take a peek at what we're talking about in our studio this year! 

2018 Father's Day Gift Guide by Smudge Ink

1) Is it time for dad to upgrade his sweatpants? This affordable pair looks super cozy!

2) If the dad in your life loves to eat, this collection of paleo goodies is a delicious option.

3) A beautiful notebook for daily musings or basic list making for dads who like to write things down.

4) Pick up a growler from your local brewery or order cans of hard cider from Downeast!

5) If coffee gets your dad going in the morning, spice up his morning routine with this World Explorer's Sampler.

6) Stranger in the Woods is a compelling true story about a Maine man who lived a solitary life in the woods for 28 years. 

7) Burly Stone makes massive bars of soap that last and last. The soaps are hand poured in small batches.

8) Don't forget a card! This Root Beer Float card pairs well with any of the aforementioned gifts!

Read more

Graduation Gift Guide

Graduation Gift Guide

Graduation season always seems to sneak up quickly, doesn't it?! Here are a few gift ideas for the graduates in your life. 

2018 graduation gift guide by smudge ink

1) If the grad in your life likes to travel, they'll appreciate luggage organizing cubes like these (accompanied with a subtle hint to visit home regularly, of course). 

2) A toolkit is a handy gift for any recent grad. Whether moving into a dorm room or a new apartment, it's important to have a set of basic tools.

3) If your graduate is prone to stress, Print Therapy's essential oil rollers are a wonderful gift. Formulated to help the wearer center themselves, you might want to get one yourself at the same time!  

4) Send the graduate off with a trinket box that reminds them of home! You can get all sorts of custom handmade pieces on the Unique Pl8z website.  

5) A sturdy tote bag is a wonderfully versatile gift. Great for anything from a weekend trip to lugging a stack of textbooks, this classic bag is always useful. 

6) With a map art print, they spruce up their new place with hometown pride. Or get two (hometown and new town) so grads can remember where they've come from and where they're going! 

7) A nice watch can elevate jeans and take an interview suit to the next level. Watches are a long-time graduation gift for a good reason! 

8) Graduates can often use upgrades. A fresh wallet can add a little pep to their step.

Wishing all 2018 grads the very best in their new endeavors!  

Read more

Mother's Day Gift Guide

Mother's Day Gift Guide

Mother's Day is a month away (Sunday, May 13) and it's time to start thinking about gifts for the moms (and mother figures!) in your life. Here are a few things we're considering this year.

2018 Mother's Day Gift Guide by Smudge Ink

1) New workout clothes are so really exciting! Surprise her with these stylish leggings by Asics

2) Does the mom in your life like to spice it up? This Heat Fix Gift Box from Mouth will make her sweat!

3) Remind the moms in your life to slow down and pamper themselves on their special day. KBShimmer has so many bright and sparkly polish choices that you made need to pick 2 or 3. 

4) This beautifully illustrated collectible compilation of fables is a great addition to any mom’s library. 

5) For lots of people, a garden is a very happy place! Encourage Monarch butterflies to visit your mom's yard with these carefully selected seed balls!

6) This card is cute, but it's the cheeky inside greeting (from your favorite kidthat makes it perfect! 

7) This lotion by Zandra does double-duty: it's perfectly hydrating and it'll remind your mom that's she's perfect just as she is!  

8) For the coffee-loving mom in your life, a trio of flavors designed for morning, noon, and night! 

Read more